Monday, November 12, 2012

Marmalade: High Speed and Tech Advertising

Marmalade is a company that produces visuals for high end ad clients.  But what they end up producing is surely a beautiful form of art.  They use high speed cameras on extremely fast tracking robotic arms to capture amazing shots that seem impossible to not only make happen but to capture.  If you have seen a shot of a wine glass falling off a table with wine spilling everywhere and it beautifully crashing on the floor all in slow motion and perfect pixelation you have probably seen the work of this company.  They are the go to guys for anything like this.  They will take the idea of splashing molten chocolate and milk together and turn it into one of the most beautiful things you have ever seen using their engineering and cinematic skills.

These guys are the masters of filming anything in beautiful slow motion.  Here is a video showing a lot of their work: http://vimeo.com/43455552

I think they are quite influential to not only the advertising market but possibly to the movie and tv market as well.  The technology they have created to make some of these ads is simply amazing!  There is room for them to do side projects and create pieces that involve much more complex animations mixed into the video they capture.  This could result in some extremely interesting short films, music videos, etc.  I think they can really find a niche to fit into and produce some almost unbelievable video.  I love what they do and am really excited to see some future side work productions outside of the realm of advertising.

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